Social media’s future in dentistry
“Increasingly, I think the progressive physicians are more focused on the customer experience and how they can differentiate themselves from other physicians, not just from a clinical perspective but...
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Infographics – Explanations and opportunities on a page
Have you noticed how the internet and social media are now using infographics to improve storytelling and to sharpen the focus? For example, want to understand why people don’t take their medications...
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You have 7 seconds
A Canadian dentist recently told me that many of her patients have become terribly distracted and impatient. “They read their iPhones and iPads in the waiting room” she said. “They don’t listen to me....
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At the crossroads
In a recent report, the American Dental Association suggested that for American adults, demand for dental services had declined over the past decade (Figure 1). The most significant drop in dental...
View ArticleAt the crossroad (continued)
In the last blog, I referred to a recent ADA review which showed a 10% decline in the number of visits by adult Americans in the last decade (2000 – 2010). This profound decline in demand got me...
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The skewed distribution – the strategic advantage
I noticed recently that Amazon, the online book selling and trendsetter, purchased Goodreads, a small company described as a social network for book nerds. The pundits say this acquisition was...
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Listen to your community
In my community, the press has reported about a difficult situation for many dental practices. Seems there is an over-supply and an under-demand for these services. Of course, readers of this blog will...
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Making your referrals easy – go digital
Many dental offices now display a discrete sign in the waiting room or at reception which encourages patients to refer their dentist to friends and family. A new study released by the Pew Research...
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Getting in front of your community
Many dentists I speak with are eager to reach out to their community about new services and about their own specialness. This can be complicated and expensive because your community now learns...
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Hard trends, hard facts, hard change
This blog is about dental care, a not insignificant part of the economy. Dental care claims between 5% and 7% of total healthcare spending, and its major disease, dental decay, ranks amongst the most...
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